|Dear NRB members:
Few would dispute this year’s presidential election is unlike any other. Good evangelical Christians may have different views as to how best to cast their ballot, but every true follower of Christ must understand their duty to vote. Indeed, whatever one thinks about the presidential election options, we cannot lose sight of the many other federal, state, and local offices – as well as important referenda – that are on the ballot this year. Faithful Christians must make their voices heard in all of these matters.
With the urgency of the hour and the desire to remind all followers of Christ of their stewardship as citizens, National Religious Broadcasters has organized a “Christians Vote” PSA campaign in which I urge you to participate.
At the Christians Vote PSA campaign webpage, you will find 21 different PSAs of varying lengths (15, 30, 60 seconds), voiced by me and some of the leading Bible teachers and Christian thinkers of our day, including Jim Daly, Tony Evans, David Jeremiah, John MacArthur, Robert Jeffress, Luis Palau, Dennis Rainey, Charles Stanley, and Chuck Swindoll. Please note, there is one video PSA by Charles Stanley. Also, we have created several dramatic and humorous PSAs that are thought-provoking and persuasive pieces about the Christian obligation to vote.
One suggestion in how to use these PSAs is to place them before or after the radio programs that match the PSA. For instance, place the Charles Stanley PSA next to your scheduled In Touch program. This will maximize their effectiveness.
By some estimates, less than half of all Christians exercise their biblical stewardship of voting. This is a dereliction of Christian duty – and one that you can help address by airing these PSAs.
All of the PSAs are nonpartisan and appropriate for use on non-commercial or commercial stations.
We have less than one month until Election Day – and early voting is already occurring in some states. Please air the PSAs as often as possible.
A voting resource that you may find helpful is available at ivoterguide.com. You have permission to put the ivoterguide button and link on your website. I encourage you to call attention to this excellent resource, in addition to using the PSAs.
I believe Christians Vote can really make a difference in the direction in which our country is headed. Thank you for your prayerful consideration of this opportunity to both edify Christ’s church and make a difference in our nation.